What’s a topsail?
A TOPSAIL IS THE FIRST SAIL OUT AND THE LAST SAIL IN ON A SAILING SHIP; ALSO SAILING SHIPS CAN SAIL JUST WITH TOPSAILS AND JIBS.
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Topsail Strategies is a strategic communications consultancy focused on identifying and implementing creative solutions to exceed business goals.
We’re a one-stop-shop for all your communications needs. Nimble, flexible and resourceful, we customize solutions for your particular challenge or opportunity.
These are the words we live by and our promise to you, our partner.
We have nothing to hide, and the more we know about your business the better. Transparency breeds trust. And with trust, we have a strong foundation for partnership.
Get it right the first time. Pay attention to the details. Address the questions before they are asked. Enough said.
You don’t have time to waste and neither do we. Let’s keep the ball rolling.
We like this word. It denotes hard work, tenacity, resilence and diligence. Four attributes we admire and try to live up to everyday. Oh, and we love dogs. Especially black labs named Lucy.
Don’t be a fake. Be real. We all deserve it, and your customer demands it. Kind of like “authentic” but not overused.
We believe in a fair wage for an honest days work. We believe in treating our clients’ money as if it were our own. We fight fair too.
Maria brings instant experience and a strategic framework to all her work. She is a valued business partner and brand building agency ally on big projects like NFL Partnership activations as well as on more fundamental, yet critical efforts, like earned media initiatives.
"Maria Reitan, former senior principal of Carmichael Lynch Spong, is an experienced strategic communications and public relations leader. She is a big picture visionary that develops high quality comprehensive proposals and plans that’s supports a company’s brand strategies and goals. Maria directed the agency’s plan for announcing Radisson Hotels’ brand-differentiating transition to the SELECT COMFORT SLEEP NUMBER bed in North America, to help the brand stand out in the highly competitive hospitality industry. Beginning to end, Maria and her team did an exceptional job helping the brand orchestrate the special partnership, bedroom makeover event and media relations. "
"The strategy and insight that Maria instituted for Western Dairy Association in media relations was beyond valuable. Her experience helped the company vet key partnerships in media relations. She listened very carefully to the goals and objectives we needed and clearly helped us carve out a path to accomplish our goals. Maria displayed efficiency in tracking time and billing helping us as a client to accomplish our objectives. I would highly recommend Maria’s services. She has very valuable experiences in how to handle issues, crises, media relations, and insight for Executive needs within a company."
"I’ve had the pleasure of working on a number of marketing and communications projects with Maria Reitan. Maria’s work is stellar. Maria has the ability to translate complex information into an easily understandable framework. She is an excellent project manager and can carry out multiple projects while at the same time delivering quality products and services to meet the needs of her customers. In each case that Meda has had the opportunity to work with Maria, she has exceeded our high expectations. She thinks outside the box and provides insights that have created cutting edge marketing and communications outcomes for our organization. Maria brings significant experience, contacts and relationships that provide a competitive advantage to her customers."