Our veteran leadership brings two decades of integrated communications experience and unique insight into the most powerful consumer in the country.

Maria Reitan deploys 20+ years of strategic communications experience across public relations, advertising, digital, and social engagement for her clients. Her strategic work has driven results for some of the biggest household names around: Trane, American Standard, Tempur-Pedic, Jenn-Air, Select Comfort, Calphalon, MasterBrand Cabinets, Gerber, Hasbro, and Therma-Tru Doors to name a few.

Prior to captaining her strategic communications consultancy Topsail Strategies, Maria led boutique Twin Cities lifestyle firm Lola Red as President and Chief Strategy Officer. She spent more than 10 years at nationally recognized public relations firm Carmichael Lynch Spong, now Relate. As Senior Partner, she founded the Lifestyle Marketing practice, focusing on marketing to women, boomers and youth.

Maria hosts a weekly marketing-to-women podcast on WebmasterRadio.fm. PurseStrings reaches tens of thousands of business professionals and offers her clients unique insights on connecting with the most powerful consumer in the country.

Her podcast and client campaigns have been awarded the public relations industry’s highest honors including the Silver Anvil, Bronze Anvil, PR Platinum, PR Week, Golden SABRE and Minneapolis PRSA.

Maria is a former Emmy Award-winning news director and producer in Minneapolis, Chicago, Miami, Louisville and both Carolinas.

She has a B.A. in journalism from the University of North Carolina at Chapel Hill. Go Heels!

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"I was lucky to have Maria work with me on PR, communications and social media at several startup food companies. Always calm, cool, and collected, Maria offered the strategic thinking, creative energy, outstanding project management skills and excellent media network, I needed. Despite short deadlines or the craziness of a project, Maria’s fun energy and willingness to dive in, was amazing. She always got the job done with stellar results and a smile!"

Kimber Ward,

(CIG) Consolidated Investment Group -- Marketing Lead

"Topsail has been a great strategic communications and media relations partner for our annual fundraising event, Great Cycle Challenge. We love working with their team of experts who know the PR landscape well and can flex with our evolving needs. They go the extra mile to understand our organization and the riders and families whose stories we are sharing, and they channel that knowledge into results."

HaiVy Thompson,

Director of Marketing and Community Engagement, Children's Cancer Research Fund

"Topsail Strategies has been providing Warfighter Hemp with marketing and media expertise. In that time, Topsail has secured national news stories in both print and broadcast for Warfighter Hemp, and we have seen our monthly sales triple in size."

Steve Danyluk,

founder, Warfighter Hemp

"Maria and her team at Topsail provided the strategic thinking, public relations and social media execution that we needed at our frozen entree client to roll out our newly packaged brand to the gluten-free marketplace."

Dan Setlak,

Setlak Marketing

"The Topsail team has been an amazing asset for The Village Company. Whether helping to promote a current, legacy brand like Mr. Bubble or launching a new brand like Hallu, they always take the time to truly understand our brands and objectives, ensuring their efforts reach the right target markets through the right media mix and at the right time. They’re an enthusiastic, collaborative team that loves their work and it shows every day."

Allison Peters,

Sr. Marketing Manager, The Village Company

"I’ve had the pleasure of working on a number of marketing and communications projects with Maria Reitan. Maria’s work is stellar. Maria has the ability to translate complex information into an easily understandable framework. She is an excellent project manager and can carry out multiple projects while at the same time delivering quality products and services to meet the needs of her customers. In each case that Meda has had the opportunity to work with Maria, she has exceeded our high expectations. She thinks outside the box and provides insights that have created cutting edge marketing and communications outcomes for our organization. Maria brings significant experience, contacts and relationships that provide a competitive advantage to her customers."

Gary L. Cunningham,

Former President & CEO, Meda

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