Maria Reitan deploys 20+ years of strategic communications experience across public relations, advertising, digital, and social engagement for her clients. Her strategic work has driven results for some of the biggest household names around: Trane, American Standard, Tempur-Pedic, Jenn-Air, Select Comfort, Calphalon, MasterBrand Cabinets, Gerber, Hasbro, and Therma-Tru Doors to name a few.
Prior to captaining her strategic communications consultancy Topsail Strategies, Maria led boutique Twin Cities lifestyle firm Lola Red as President and Chief Strategy Officer. She spent more than 10 years at nationally recognized public relations firm Carmichael Lynch Spong, now Relate. As Senior Partner, she founded the Lifestyle Marketing practice, focusing on marketing to women, boomers and youth.
Maria hosts a weekly marketing-to-women podcast on WebmasterRadio.fm. PurseStrings reaches tens of thousands of business professionals and offers her clients unique insights on connecting with the most powerful consumer in the country.
Her podcast and client campaigns have been awarded the public relations industry’s highest honors including the Silver Anvil, Bronze Anvil, PR Platinum, PR Week, Golden SABRE and Minneapolis PRSA.
Maria is a former Emmy Award-winning news director and producer in Minneapolis, Chicago, Miami, Louisville and both Carolinas.
She has a B.A. in journalism from the University of North Carolina at Chapel Hill. Go Heels!