Smart Launch for Smart Home Technology

Project Description

Client: Nexia Home Intelligence

When Nexia Home Intelligence broke onto the scene, smart home automation was brand new. Home industry leaders Trane and Schlage were among the first to debut technology that helped consumers control their home from anywhere via any Web-enabled computer and smart phone.

So, the question put in front of Maria as the integrated account lead at Carmichael Lynch Spong, “how to make noise in a new category while also educating consumers?” Head to the International Consumer Electronics Show (CES), of course. With a sneak-previewed at Pepcom, the brands then partnered technology reporter Brett Larson to showcase Nexia in a “Best New Products at CES” satellite media tour from the CES floor

The rollout continued at the International Builders’ Show (IBS) which served as the stage for announcing Trane and Schlage’s partnership with Green Builder Media and Walt Disney World in the launch of the VISION House at INNOVENTIONS, an experiential smart home exhibit in Epcot featuring innovative, sustainable, energy-saving and intelligent products.

Supported by aggressive media relations outreach and social media engagement, Nexia launched into the market place with a vengeance.

The result: Nexia earned multiple awards from leading consumer and trade publications including CES’ Innovations Design and Engineering Award and the Best of Show Award. The campaign garnered 274+ million consumer media impressions, 13+ million trade media impressions, and 87+ million impressions from Disney coverage.

• Momentum CreatedNew brand launch, Partnerships/Sponsorships, Trade show, Media relations, Awards and recognition