Positioning Production Company for the Future

Project Description

Client: FutureDude Entertainment

FutureDude, an Eden Prairie production company, is the brainchild of creative writer, producer and director Jeffrey Morris. The company created comic books, animated shorts and live action films in the Sci-Fi genre, but wanted to shift its focus to exclusively film production. Amassing a fan base was critical to the company’s growth plan, and current fans were very much aligned with the founder who engaged directly with them over social channels.

Knowing that he needed to distinguish the company from himself as “FutureDude,” Morris determined he needed a refreshed brand position, a new website to support that brand and its film properties, and a public relations campaign to get the word out and drive awareness with a larger fan base.

While at Lola Red, Maria tapped website and branding firm Studio 2 and marketing/merchandizing firm Station K to partner on the effort. With FutureDude already committed to a booth at Comic Con San Diego, she realized the popular convention was an avenue to generate the awareness the company needed. FutureDude had also just secured a Vimeo deal to stream a short version of its first live action film Oceanus, which coincided with Comic Con.

With the partners developing the website and establishing FutureDude Entertainment as the new brand, and creating a merchandizing plan to leverage film-related assets online and during the convention itself, Maria focused the PR efforts on pitching Jeffrey’s unique story to Twin Cities media and reporters attending Comic Con, while also sharing the company’s activities across Facebook, Twitter and Instagram.

The result: an engaging corporate website focuses on film priorities, positioning Jeffrey as its creative core. Fueled by social posts and online contests, Facebook fans tripled in just a month, and fans downloaded part one of Oceanus. Media flocked to the Comic Con booth to interview Jeffrey, which further fueled the fan frenzy.

• Momentum CreatedInfluencer, Media relations, Social media, Trade show